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The Importance of

Copywriting and Content Writing

The terms copywriting and content writing are often used interchangeably, but they actually have different meanings. In fact, it’s very common for copywriters to create content without writing any copy, and vice versa.

Copywriting: Art of Persuasion

At its core, copywriting is about telling stories that grab your reader’s attention and compel them to take action. Whether it’s a tweet, a banner ad, or a book. Every piece of writing has one goal: Persuasion. Every message we share with others should push them in some way towards a decision that might be signing up for an email list, buying a product, or reading on. 

Content Writing: Engaging the Readers

One of the most important aspects in writing for business purposes is to write content that engages your readers. Without a reader, you have no business. Content writing is all about creating something that will catch your readers’ attention, keeping them reading, and ultimately taking action.

Copywriting and Content Writing Include:

Copywriting includes:

  1. Brand storytelling,
  2. Direct response copy,
  3. Sales copy
  4. Web content writing
  5. E-mail marketing etc.

Content Writing includes:

  1. Business articles
  2. Magazine articles
  3. White papers
  4. Brochures
  5. Industry analysis etc.

What is commonly shared between a good copywriter and a good content writer is that they both must be able to create compelling written materials to represent their company or product as one worthy of an investment.

What Makes Good Copy?

What makes good copy? The short answer: good copy is simply content that moves your customer from unaware to aware, then to convinced, satisfied, and loyal. It’s not necessarily an easy thing to do. But as with many things in life, when it comes to content marketing. There are best practices you can follow in order to achieve your goals. 

What Makes Good Content?

If you want your content to be effective, there are a few characteristics it needs to have. Good content provides answers to common questions. It takes a complex topic and makes it easy for people to understand. It’s clear that these characteristics make great content. So if we want our customers to read our content, what do we need? We need to provide answers; we need to explain something in simple terms; and we need to put ourselves in their shoes.

The Difference of Copy and Content

All written content can be categorized as either Copy or Content. The distinction between these two types of writing is important because each has a different objective. A copywriter sells; a content writer informs. Understanding when to use which type of writing (and how to write it effectively) will help you communicate with your audience more effectively.

 

Their Role in Business Field

Businesses rely on a variety of writing styles, but none are as important as copywriting and content writing. If your business relies on sales, these two fields are particularly vital to have a grasp on. What is Copywriting? Copywriters write for clients in order to convey specific ideas or sell products. But your content is what makes or breaks your business. As a matter of fact, content, whether it’s in written or visual form, is what makes up about 70% of marketing. Your customers are reading through your written content to understand how you solve their problems and also determine whether they want to work with you or not.

How to get started with copy/content writing?

If you’re passionate about your business, you may think that it would be a great idea to start writing as soon as possible. However, if you don’t have any experience in copy/content writing, then I wouldn’t recommend starting right away. Instead, seek out our help:

for Your copywriting Service

Seek out Ecomsavior help

EcomSaviour knows exactly how important it is to have effective copywriters at your side. That’s why we offer high-quality writing for all types of websites, including ecommerce ones. Our writers possess a wide range of skills that allow them to successfully complete any task you may have; from SEO copywriting to blogging, we do it all.

marketing copywriting

Ecom Saviour

01
Onsite Optimization

We help improve website content so visitors clearly understand how it relates to their search

02
Keyword Research

We select themed keywords based on
user-intent to solidify rankings based
on what users searches

03
Link Building

We help improve website content so visitors clearly understand how it relates to their search

01
Onsite Optimization

We help improve website content so visitors clearly understand how it relates to their search

02
Keyword Research

We select themed keywords based on user-intent to solidify rankings based on what users searches

03
Link Building

We help improve website content so visitors clearly understand how it relates to their search