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Strategies For A Successful Amazon PPC Campaign

Amazon Product Advertising API, more commonly known as Amazon PPC, allows you to promote your product or service to potential customers through both cost-per-click advertising and also cost-per-sale advertising. This program can be extremely effective if it’s used correctly, but its mechanics are fairly complex and you need to take some steps in order to prepare yourself before you begin using it. The following are a few tips that will help you create an effective
Amazon PPC campaign that gives you the results you want while costing you as little money as possible.

Analyze Keywords

Researching your top keywords is vital to planning your Amazon PPC campaign. While it might seem like an easy step, you could be leaving money on the table by not properly researching keywords. If your products are in different categories of Amazon, then optimize for each.

Mobile-Friendly Amazon PPC Ads

People are shopping with their phones more and more, so it’s important to design your ads with mobile in mind. You can do that by putting an emphasis on display URLs; making sure your landing page works well on a mobile device; and/or adding call-to-action (CTA) buttons that work better on smaller screens. This is an easy way to boost click through rates!

Keep Track of Key Performance Indicators

Like all marketing campaigns, an effective Amazon PPC program has goals and performance metrics. Measuring these KPIs can help you figure out which strategies are helping your bottom line and which aren’t. Some good KPIs to track include

Narrow Down Your Niche

Choosing your niche carefully is crucial to setting up an effective Amazon PPC campaign. Before you even begin, you’ll want to ask yourself: Which Amazon product categories fit my brand and products best? Which ones have steady traffic, but low competition? How can I tap into my competitors’ potential clients with low-cost keywords that aren’t too competitive?

Amazon PPC

Hire EcomSaviour for Strategic PPC Campaigns!

An experienced PPC expert can make all of the difference in your Amazon strategy. Whether you’re using Google, Facebook, or Twitter, one wrong move can tank your campaign and waste hundreds (if not thousands) of dollars. Instead of going at it alone, or worse, leaving it to someone who doesn’t know what they’re doing. Hire EcomSaviour! For fast and efficient results.