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10 Website Essentials for Your Business

It’s important to invest in the right website essentials from the start so that you’re well-equipped to succeed in the long run. Here are 10 website essentials every company should have in place to maximize their website’s potential.

1) Headlines

When developing your website, it’s essential to create eye-catching headlines. These web page titles will encourage visitors to stay on your website and keep reading. 

It’s important to create content that is fresh and interesting so people will continue reading after they’ve clicked through from search results or a popular link-sharing site.

 

2) Testimonies

Testimonies are a fantastic way to show website visitors that other people like them, were able to use your product or service, and they absolutely loved it. 

Remember! Once you have real people talking about how your business or product helped them, you’re getting into an area that’s far more difficult for competitors to claim their offering was superior. 

This is why testimonials are so valuable!

 

About Us Page

3) About Us Page

A critical aspect of website essentials is providing information about your business on your About Us page. 

An About Us page allows customers to feel more comfortable with doing business with you, as it allows them to get a sense of who you are and how long you have been in business. 

It also helps potential customers to get a sense of what other customers think about doing business with you by allowing them to see testimonials from past or current clients.

 

4) Responsive Theme

In order to reach as many customers as possible, it’s essential that your website is responsive and looks good on any screen size. That way, people can get what they need from your website no matter where they are or what device they’re using.

5) Google Analytics

Google Analytics is a powerful web-analytics tool that allows you to collect data from your website, analyze it and turn it into useful insights. 

Adding Google Analytics will help you understand more about who visits your site, what they do when they’re there and why they visit. 

This data can be used to develop an effective marketing strategy that meets people’s needs as soon as they arrive on your site, which will result in more sales for your business.

 

6) Policy Pages

One of your most important website essentials is creating a policies page, where you can list your company’s policies on issues such as return/refunds, privacy and more. 

This helps protect you from any potential legal issues in these areas and clarifies your company’s position on them.

 

7) Obvious Call-to-action

One website essential that you can’t overlook is a clear call-to-action, either in your content or at the end of your post. Don’t be shy about promoting your product or service! Make sure to test out different calls-to-action to see which ones get more responses.

 

8) Email Accounts/Newsletter/Contact Page

These are all essential elements to a business website. Make sure that if you have an email address listed on your site, it’s not shared by any other company or individual, and that you include a contact form so that people can get in touch with you quickly and easily.

 You should also be sure to have an about us page complete with a staff list.

 

9) Mobile Optimization

Just because you have a desktop version of your website doesn’t mean users will be satisfied with it. According to some reports, 52% of mobile users are shopping on their phones and tablets. 

And if they can’t complete a purchase on your site, you might lose business. If you don’t optimize your site for mobile visitors, chances are many people won’t even see what you have to offer.

 

10) Hosting Platform

In order to publish your website and make it accessible to potential customers, you need a hosting platform. A hosting service is simply a location where your website’s files are stored on a server and made available via an Internet connection. 

Today, there are several web hosting services that offer everything from free accounts to high-end solutions designed for enterprise companies, so pick one that fits within your budget.

 

EcomSaviour Considers All Website Essentials

Having a great website is imperative if you want to run a successful online business. EcomSaviour considers everything including proper web design, hosting, development, social media integration, e.t.c, all contributing to making sure your site is user-friendly and that it’s easy for potential customers and clients to find you on search engines like Google or Bing. 

Without these essentials, no one will be able to find your website, and your business will suffer.

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EcomSaviour

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