The main goal of ecommerce product videos are to attract potential customers and convince them to buy your products, but if they aren’t edited correctly, you might do more harm than good. The following 10 tips will help you to edit your ecommerce product videos so that they get the results you want from them.
1) Use the Right Editing Software
The first step to creating an incredible ecommerce product video is having professional editing software. Luckily, there are several solid options available on any platform.
Here are a few of our favorites: iMovie, Final Cut Pro, Adobe Premiere Elements. (If you’re looking for more robust paid options, we suggest Final Cut Pro and Adobe Premiere Pro.)
The best part about these programs is that they’re relatively affordable and incredibly easy to use.
2) Speed Up the Video
In an ecommerce product video, speed is absolutely everything. If you let your video drag, customers will get bored and click away. And if your product demonstrations aren’t succinct and to-the-point, you’ll lose shoppers looking for quick buying decisions.
To keep customers engaged with your product videos, and buying from you. You have to create fast-paced clips that pack a lot of information into every second.
3) Use Colors Appropriately
If you’re creating a product video, be sure to use colors appropriately to highlight your product and make it stand out from competitors.
Bright colors like yellow or red will draw attention to a product, while white or black backgrounds might make products difficult to see on camera.
Try using several different backgrounds and color combinations so you can see which one draws more attention.
4) Highlight Features
The first thing your viewers will see is a still image, so it’s a good idea to make that image shine. The best way to do that is by highlighting all of your product’s key features.
The more obvious your product’s advantages are, the easier it will be for potential customers to spot and understand them quickly, which can increase conversion rates.
5) Add a Soundtrack
There’s more to editing than trimming down a video and highlighting your products. A well-placed soundtrack can do wonders for a video, which is why we recommend adding one whenever possible.
Music has a unique way of drawing people in, which is why advertisers spend millions on jingles and songs that attract consumers to their products.
By including music in your ecommerce product videos, you can achieve similar results with much less cost.
6) Cut Down Your Footage
When editing ecommerce product videos, aim to give viewers exactly what they’re looking for quickly. If you include too much footage, it can distract you from your message.
Take out any unnecessary clips and shots so that you’re left with a clear overview of your product or service. At its core, editing ecommerce product videos should be about presentation, not film-making.
7) Edit Titles/Transitions
It’s a common misconception that editing should be reserved only for feature films, or high-end corporate videos.
Even if you’re just making a short product video, it pays to make your title sequences and transitions look good! These short sequences can have an enormous impact on how your audience views your product.
8) Keep It Brief
The temptation to drone on about your product can be overwhelming but resist it. People don’t want to hear what you have to say; they want to see it in action.
Find ways to showcase your product in a brief, compelling way, and don’t forget, people need time with your video before they can truly understand how awesome it is.
If you show them right off the bat, they won’t have time or reason to stick around and see it at its best.
9) Show it to People
Once you have a good product video, it’s time to show it to people. You can test whether or not your video is working by creating a look-alike audience on Facebook.
Then, spend some money on Facebook ads targeted at that look-alike audience to determine if they’re converting on your site.
10) Hire an EcomSaviour
If you’re looking to add professional value to your product videos, EcomSaviour is an affordable service that can help. Edit your product videos with a professional video editor.
They have experience in editing ecommerce product videos and understand your business goals and are familiar with your industry.
When it comes to ecommerce product videos, you want to make sure your potential customers are seeing a quality product video that will resonate with them.